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Placing value on promotion
There are two stories in the media today that are linked by the issue of placing a value on promotion. Firms, spending money on any form of promotion, will want to see that their money is being...
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Global Infomania – A blizzard of information
In the month when the UK conducted its national census of 25 million households, the value of information and its use and abuse has been in the forefront of public interest. In the shadow of continued...
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Controlling the speed of social networking
As I watched the looting and burning of buildings and shops in parts of London and other UK cities orchestrated and co-ordinated by vandals using blackberries and mobile phones and social networking...
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A postcard from Greece
As I sat in the hotel restaurant and watched the teenager to my left consume his sixth large plate of desserts and fruit, my mind turned to the concept of statistics and how this affects the hotel and...
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Groupon deals: a win-win or a win-lose proposition?
Although less than three years old Groupon, the daily deals internet business, has become the phenomena of recent times, with a staggering growth in revenues and subscribers (although it remains...
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Pricing for Baristas: marketing the Illy way
Looking for that ‘perfect’ media article to use as a mini case study is always difficult and time consuming. What we would like to present out students with is an engaging article that isn’t too long...
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S-commerce: liking and sharing
Business commentators like to develop short hand labels to describe a range of commercial activities and customer behaviours. The growth of social media has provided many opportunities to extend the...
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Emerging Global Brands
Becoming a global brand is exceptionally difficult. Emerging-market firms struggle with limited budgets and unlimited prejudice. Last year, GfK, a consumer-research company, found that only one-third...
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Is football obscene?
The Global Polio Eradication Initiative (GPEI) spearheaded by the World Health Organization aims to eradicate polio worldwide. Pakistan has active and widespread transmission of polio and GPEI has set...
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Is the long tail wagging the dog?
Retailers are ruthless organisations. They set demanding revenue and profit targets for the goods they are prepared to display on their shelves; as a consequence big brands dominate their offering....
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